Creating a vignette for time itself, frame by frame.

Challenge

The world of artificial intelligence and the internet of things is often seen as sterile and unfeeling, like a machine that operates with precision. But is it possible for us to flip the narrative to showcase technology to have emotions, to evoke excitement and inspiration?

Experiences that can express ideas, forge relationships and create meaningful memories. It changes colours with each view, reflective of the lens one is viewing it from.

Approach

Encapsulating the idea of change is constant by constantly adapting to the world around us.

Deliverables

Brand Identity

Brand Extensions

Fluid colours and patterns intersect and play in a logo that is a window to these experiences that one can pick from. The spectrum of colours represents inclusivity, openness and acceptance, creating a safe space for everyone and everything. It is a window, providing an access to the pulse of the time, trends that are changing and the people who change it. Inverted, the gaze shifts to oneself - understanding more about who we are.A truly progressive idea is forever adapting, changing, serving. It adapts as it traverses through time, space and matter. Like water, it is fluid, dynamic, holding energy. Like water, it reflects the environment around it. In its untouched form, it reflects the VIBGYOR, holding the potential of the spectrum.

Work